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SoRo, Inc. is a non profit 501c3 charitable organization dedicated to the revitalization and beautification of Robertson Blvd. between the Santa Monica Freeway and Pico Blvd. and its surrounding residential neighborhoods in Los Angeles, California.

Notice: SoRo, Inc. is a legally and  functionally separate organization from the Certified South Robertson Neighborhood Council (SORONC) which is under the Los Angeles Dept. of Neighborhood Empowerment (DONE).

Any notices and news about SORONC on this Web site are listed as a community service but may not be wholly accurate.

For current information on SORONC, please visit their Web site at
www.soronc.org .  

Read about SoRo, Inc. and how we started SoRo.

SoRo, Inc.

 

2861 SOUTH ROBERTSON BOULEVARD - LOS ANGELES, CALIFORNIA 90034   
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SoRo, Inc. is semi-inactive right now, but serves in co-sponsorship of the Festival and collaborates with SORO NEIGHBORHOODS COUNCIL. For Neighborhood Council information, community inquiries, improvements, questions, suggestions or complaints, please  go to SORONC.ORG   Thank you.


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ARCHIVE

Good and bad news about billboards in Los Angeles

The good news
:  The Los Angeles City Council passed a 6 month moratorium in November '00 prohibiting any new billboards from going up in our city.

The bad news:  In December '00,  the City Council, by a 9 to 4 vote, approved 7 new billboards in the Pico/La Brea area despite the earlier moratorium.

The good news: According to the current L.A. City Municipal Code, it is illegal to put billboards on our freeways. Our freeways have been free of billboards for over 50 years.

The bad news: A motion was proposed in City Council in November '00 to consider legislation called the Billboard Reduction (or Relocation) Ordinance (CF002254) which will allow the billboard industry to construct 78 new double-sided giant billboards (800 sq. ft.) along our freeways.  In return for constructing these billboards, the billboard industry will remove 780 much smaller billboards within the city (ranging from 55 sq. ft. to 230 sq. ft.). The billboard industry will select the ones to be removed.

Even more bad news: A Sign Review Task Force* has been established and is currently meeting to review the methodology to implement this proposal. The majority of the members are "friends" of billboards.

If you want to stop the increased construction of giant billboards, you can have a voice!

  • Call, fax, write or e-mail your City Councilmember and tell them that YOU DO NOT WANT billboards lining our freeways.
     
  • Urge all of City Council to oppose the misleading "Billboard Relocation Ordinance" and any other proposal that will increase the number of billboards in our city.
     
  • Attend the Sign Review Task Force meetings and tell them your concerns.
     
  • Share this information with your friends and neighbors. Ask them to join in this effort to stop the continuation of visual blight in Los Angeles.

    Without your action, this legislation will go through!

    The good news is that YOU CAN MAKE A DIFFERENCE.

* Date, time and place of the next Task Force meeting has not been scheduled.

For more information call Ted Wu (310) 474-1711,
Citizens to "Ban Billboard Blight"

[Archived News]
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[Billboard News]
[Rachel Rosenthal Honored]
[Area Planning Commission]
[SoRo 2000 Archives]

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